Among the most memorable advertising campaigns featuring Art Nouveau graphics was the poster Jan Toorop designed in 1894 for the Netherlands Oil Factory in Delft. Above the seated woman one sees a heraldic shield of the company alongside a patterned arrangement of Indonesian peanuts (from which the oil was made). One curator has written that the “willowy, ultra-refined Toorop ladies. . .perform the dressing of the salad as if it were a sacred ritual.” The parallel, undulating lines of the women’s hair that weave around the light green and purple composition seem to vibrate in the air. Toorop’s design was so influential that the Art Nouveau movement in the Netherlands is often referred to as the “salad oil style.”