Maxfield Parrish and Charles Scribner's Sons
Scribner’s Fiction (August)
1896
Scroll
Physical Qualities
Color lithograph, Sheet: 503 × 365 mm. (19 13/16 × 14 3/8 in.)
Credit Line
Gift of Alfred and Dana Himmelrich, Baltimore
Object Number
1993.111
Maxfield Parrish designed numerous posters advertising "Scribner’s Fiction," an American periodical that published news and stories from 1887 to 1939. Such popular magazines, including Harper’s Weekly and Collier’s, were made possible by the 19th-century development of lithography—a printing method which made reproducing text and image easier and cheaper than before. The technique completely transformed the arts of illustration and advertising and allowed Parrish, who was also a prolific painter, to move seamlessly between commercial and fine arts. The poster is made from layers of dark browns and greens on white paper, giving the effect of bright sky glowing through dense foliage. In this romantic and fantastical scene, a nude woman sits alone under a tree reading, perhaps a nod to the ability of literature to transport the reader beyond reality.
The Baltimore Museum of Art by gift, 1993; from Alfred R. Himmelrich II, Catonsville, Maryland
David W. Kiehl, American Art Posters of the 1890s in the Metropolitan Museum of Art, including the Leonard A. Lauder Collection, New York: The Metropolitan Museum of Art, 1987, no. 135, colorplate 14. From Kiehl: DFP 316; Ludwig 117, p. 213.
Inscribed: C: 'SCRIBNER'S/FICTION NVM/BER. AVGVST' LR: (signature) 'MAXFIELD/PARRISH/1897'
